Developing an Employee Engagement Framework to Strengthen Firm Performance: A Case of an Agro-Based Firm

Abstract

This study aimed to develop an Employee Engagement Framework to enhance firm performance in a ZSE-registered agro-based firm. Utilizing a mixed-methods approach, the research combines quantitative assessments through a 10-point Likert scale to measure employee engagement levels and qualitative thematic analysis to explore deeper insights into employee experiences. The findings reveal that at the agro-based firm under study, employee engagement is generally moderate, with significant room for improvement, particularly in leadership quality and recognition practices. Key results indicate a positive relationship between employee engagement and organizational performance, while work-life balance emerged as a complex factor with a less direct impact on performance. The proposed Employee Engagement Framework comprises several core components: Leadership Commitment and Vision, Employee Well-being and Support, Culture and Values, Engagement and Participation, Technology and Tools, Professional Development and Training, and Feedback Mechanisms. By integrating these elements, the framework aims to foster a more engaged workforce, ultimately driving better organizational performance and employee satisfaction.

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